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Newspapers are one of the most powerful mediums of communication. It has a vast reach and coverage. People prefer newspapers over other sources of information, as it is affordable, has reference value and is easily available. Since newspapers has such a vast reach, it is also an effective medium for advertising.

People are influenced by newspaper advertisements, since there is a factor of trust attached to it. Due to introduction of color, advertising in newspapers has received a new dimension.

http://www.cincinnati.com/mediaguide/print/ - A resource for information on newspaper advertising

http://www.allpages.com/business-services/advertising-marketing-pr-services/newspaper-advertising/ - Links to newspaper advertising sites

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